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Source Types
Book
Title
The social customer : how brands can use social CRM to acquire, monetize, and retain fans, friends, and followers
Author
Metz, Adam.
Published
New York :McGraw-Hill,2012.
Call Number
658.812 Me596S 2012
Location
สำนักวิทยบริการและเทคโนโลยีสารสนเทศ
Source Types
Book
Title
Consumer-brand relationships : theory and practice
Author
Fournier, Susan, ed.
Published
London : Routledge, 2012.
Call Number
658.8343 Co758
Location
สำนักวิทยบริการและเทคโนโลยีสารสนเทศ
Source Types
Book
Title
Corporate reputation : brand and communication
Author
Roper, Stuart.
Published
Harlow, Englan : Pearson, 2012.
Call Number
659.2 Ro784C 2012
Location
สำนักวิทยบริการและเทคโนโลยีสารสนเทศ
Source Types
Book
Title
Empathetic marketing : how to satisfy the 6 core emotional needs of your customers
Author
Ingwer, Mark.
Published
New York : Palgrave Macmillan, 2012.
Call Number
658.8343 In55E
Location
สำนักวิทยบริการและเทคโนโลยีสารสนเทศ
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Subject
Customer relations
Publish year
2012
Author
Breazeale, Michael, d (1)
Fetscherin, Marc, ed (1)
Fill, Chris, Author (1)
Fournier, Susan, ed (1)
Ingwer, Mark (1)
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Subject
Branding (Marketing) (3)
Customer relations (2)
Consumer behavior (1)
Consumer satisfaction (1)
Corporate image (1)
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Publish year
2012 (4)
Source Types
Book (4)
Location
สำนักวิทยบริการและเทคโนโลยีสารสนเทศ (4)